Posted by Rajan Soni - January 1, 2026 - 10 Min read
For a long time, customer accounts on Shopify were treated as a basic utility. Something customers logged into only when absolutely necessary. But that’s no longer true.
Today, customer accounts have evolved into a powerful growth lever for online stores. With Shopify’s updated customer account experience, merchants can finally move beyond simply listing orders and start actively engaging customers after they’ve checked out.
This shift matters because repeat customers are where the real revenue grows. Statistics show that 65% of a company’s revenue comes from repeat business, and existing customers are far more likely to buy again compared to new visitors.
So if you’re relying on one-time buyers, you’re leaving growth on the table. That’s exactly the opportunity Accofy, Customer Accounts for Shopify, helps merchants seize.
The reality of ecommerce today is simple. Acquiring a new customer is expensive, but retaining existing ones is valuable. Research shows that it costs 5 to 25 times more to acquire a new customer than to retain one.
At the same time:
All of this leads to one clear conclusion. Customer accounts should not just store order history. They should help build long-term customer relationships.
The first thing a user sees after logging in is the dashboard, and first impressions matter.
With Accofy, merchants can transform the default Shopify account into a useful post-login hub where customers can quickly see their total orders, store credit balances, recent purchases, buy-again options, and quick links to profile sections.
Instead of being a static page, the customer account becomes a place where customers feel supported and encouraged to return.
This directly supports retention, which is critical when repeat business drives most long-term ecommerce revenue.
Most stores struggle with gathering meaningful customer information. Asking for too much data at checkout often reduces conversion rates. A better approach is collecting information after the customer has logged in.
Accofy allows merchants to create custom customer fields inside the account area. Customers can update these details at their convenience, without friction.
Examples include B2B stores collecting GST or VAT details, fashion brands saving size preferences, and wholesale merchants managing account-specific requirements. This results in better data and better personalization over time.
Not every customer is ready to buy immediately. Many browse, compare, and plan to return later.
Accofy adds wishlists directly inside customer accounts, allowing customers to save products they are interested in and easily revisit them later.
Personalization strategies like wishlists can drive up to 40% more revenue for ecommerce brands because they help convert interest into action.
Wishlists encourage repeat visits and keep your brand top of mind.
Email remains important, but it is not always reliable. Many promotional emails go unopened or unnoticed.
Accofy’s sales bar allows merchants to display important messages directly inside the customer account. This can include offers, store updates, reminders about store credits, or seasonal announcements.
Because these messages appear inside the account, they reach customers when they are already engaged.
Modern customers expect self-service options.
With Accofy, customers can cancel eligible orders directly from their account. This reduces support requests and improves customer satisfaction by giving users more control over their orders.
Small conveniences like this often make a big difference in how customers perceive a brand.
Global ecommerce sales crossed 6.8 trillion dollars in recent years, and competition continues to increase.
In such a competitive space, brands that focus on loyalty, personalization, and customer experience grow faster and more sustainably.
Studies show that 63% of consumers frequently shop with brands they feel loyal to, and nearly half actively recommend those brands to others.
Customer accounts play a central role in building that loyalty.
Most Shopify merchants focus heavily on acquiring new customers. But real, scalable growth comes from turning first-time buyers into repeat customers.
Customer accounts are one of the most effective places to build that relationship. When done right, they increase retention, improve trust, and reduce operational overhead.
Accofy helps you create customer accounts that customers actually use.
Install Accofy to improve retention, personalize the post-login experience, and give customers more control.
Your customers already log in. Now make every login count. 🙂
